5 tips on how to use Facebook video ads to generate more revenue today

It’s no secret that video marketing is becoming more popular by the day, and tactics like using facebook video ads let you deliver targeted ads that convert very well

Today’s digital landscape is robust, filled with interactive content, and is very customer centric, but how do you form a winning strategy for your business? The answer to this question contains several parts, and if you stay consistent with your strategy you will succeed.

Video has seen an explosive rate of growth in the last few years, as consumers increasingly turn away from their TV, and towards the internet for an instant, personalized streaming services. However, one of the places where video seems to have the most significant impact on today’s consumers is in their social media feeds.

On YouTube, views of branded video content increased by 99% between the years of 2016 and 2017. On the other hand, on Facebook, views increased by 258% in the same period. It’s no wonder that marketers are starting to create more video content as part of their social strategy, with 48% saying that they produce at least 4 videos per month.

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Using video content to increase engagement on Social Media

The world of social media and video production are two of the most important elements now in bringing a more powerful marketing plan to a business. No matter what industry you’re in, it’s possible to create smart and cost-effective marketing simply by posting videos on your social media account.

Fortunately, video is a fantastic tool box in bringing something visual and compelling about who you are, what you offer, and why you are different. Let’s look at how you can use video content to increase engagement, by creating video specifically for social media, and what you should think about when posting it.

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