It’s no secret that video marketing is becoming more popular by the day, and tactics like using facebook video ads let you deliver targeted ads that convert very well
Today’s digital landscape is robust, filled with interactive content, and is very customer centric, but how do you form a winning strategy for your business? The answer to this question contains several parts, and if you stay consistent with your strategy you will succeed.
Video has seen an explosive rate of growth in the last few years, as consumers increasingly turn away from their TV, and towards the internet for an instant, personalized streaming services. However, one of the places where video seems to have the most significant impact on today’s consumers is in their social media feeds.
On YouTube, views of branded video content increased by 99% between the years of 2016 and 2017. On the other hand, on Facebook, views increased by 258% in the same period. It’s no wonder that marketers are starting to create more video content as part of their social strategy, with 48% saying that they produce at least 4 videos per month.