Animated Explainer Videos are Great for Content Marketing

Let’s set the scene

A well-executed animated explainer video is a fantastic component of an inbound or outbound marketing strategy, and directly impacts traffic and sales. If your video marketing strategy doesn’t currently include explainer videos, here are some compelling reasons to add them.

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Using video content to increase engagement on Social Media

The world of social media and video production are two of the most important elements now in bringing a more powerful marketing plan to a business. No matter what industry you’re in, it’s possible to create smart and cost-effective marketing simply by posting videos on your social media account.

Fortunately, video is a fantastic tool box in bringing something visual and compelling about who you are, what you offer, and why you are different. Let’s look at how you can use video content to increase engagement, by creating video specifically for social media, and what you should think about when posting it.

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4 reasons why video content marketing works so well

Have you noticed how many businesses are now using video across their online marketing channels? Simply put, video content marketing works.

In today’s increasingly competitive marketplace, it’s crucial to find new and immersive ways of making your product or service stand out in the eyes of your target audience. As “content overwhelm” becomes more of an issue for many browsers, videos can offer a quick and simple way for you to provide your customers with information and entertainment.

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